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Globalization, Culture, and Branding

Globalization, Culture, and Branding

C. Torelli

134,37 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781349462186
134,37 €
IVA incluido
Disponible

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Sobre IBD

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

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Otros libros del autor

  • Globalization, Culture, and Branding
    C. Torelli
    Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. ...
    Disponible

    48,29 €