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Globalization, Culture, and Branding

Globalization, Culture, and Branding

C. Torelli

48,29 €
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Editorial:
Springer Nature B.V.
Año de edición:
2016
Materia
Gestión: liderazgo y motivación
ISBN:
9781349462179
48,29 €
IVA incluido
Disponible

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Sobre IBD

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

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Otros libros del autor

  • Globalization, Culture, and Branding
    C. Torelli
    Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. ...
    Disponible

    134,37 €