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Global Marketing

Global Marketing

K. Scott Swan / Kate Gillespie

367,76 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Empresa y gestión
ISBN:
9780367694128
367,76 €
IVA incluido
Disponible

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Sobre IBD

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.

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