LIBROS DEL AUTOR: k scott swan

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  • Global Marketing
    K. Scott Swan / Kate Gillespie
    Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. ...
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    367,76 €