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Global Advertising, Attitudes, and Audiences

Global Advertising, Attitudes, and Audiences

Tony Wilson

329,21 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2010
Materia
Negocios internacionales
ISBN:
9780415875974
329,21 €
IVA incluido
Disponible

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Sobre IBD

This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

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