Inicio > Sociedad y ciencias sociales > Sociedad y cultura: general > Media Consumption in Malaysia
Media Consumption in Malaysia

Media Consumption in Malaysia

Tony Wilson

95,05 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Sociedad y cultura: general
ISBN:
9781138492295
95,05 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This book focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia, a multi-cultural nation with its diversity in culture which proves an intricate culture nuance for the understanding of consumption. It analyses Chinese, Indian, Indigenous, and Malay Malaysian citizen-consumers immersed in their participatory or promotional media. Setting mall and media visiting side by side as metaphor and mirror of each other enables a behavioural analysis, shaped by the philosophical psychology of understanding of Heidegger’s hermeneutics.

Artículos relacionados

  • The Gandhian Iceberg
    Chris D Moore-Backman
    The Gandhian Iceberg presents a bold, new interpretation of Gandhian nonviolence from the rare perspective of an author who is equal parts writer, scholar, and frontlines practitioner. The book faces the current crisis of climate change and the intensification of social unrest around the world, and calls for a new convergence of serious, spiritually-rooted US nonviolence activi...
    Disponible

    11,52 €

  • Contemporary Developments in Child Protection
    Nigel Parton
    Volume 1 "Policy Changes and Challenges" takes as its central theme the ongoing and challenging issues which child protection agencies have to address and the policy and practice initiatives that are developed to try and address these. The volume includes papers on: the relationship between the decline in the rate of ‘unnatural’ deaths and the growth of concern about child abus...
    Disponible

    58,76 €

  • Diversity in Information Technology Education
    Goran Trajkovski
    ...
    Disponible

    112,14 €

  • Model-Driven Software Development
    Model-driven software development (MDSD) drastically alters the software development process, characterized by a high degree of innovation and productivity. However, quality assurance application in the domain of software models and model-driven software development is still in an emergent phase. Model-Driven Software Development: Integrating Quality Assurance provides in-depth...
    Disponible

    256,53 €

  • Evidence-Based Practice in Nursing Informatics
    Andrew Chasin
    Because of the constant advances and dynamics within the nascent field of nursing informatics, many nurses struggle in practice as they continue to try and apply habitual communication practices in the new environment without any critical reflection on, and adaptation of, those practices. Evidence-Based Practice in Nursing Informatics: Concepts and Applications serves as a valu...
    Disponible

    321,14 €

  • Actor-Network Theory and Technology Innovation
    Arthur Tatnall
    About 25 years ago, the first developments of ANT (Actor-Network Theory) took place, but it wasn’t until much later that researchers began to take it seriously. In the late 1990s, ANT began to take hold in the scientific community as a new and exciting approach to socio-technical research and social theory. Actor-Network Theory and Technology Innovation: Advancements and New Co...
    Disponible

    236,26 €

Otros libros del autor

  • Pigeons Do Talk
    Tony Wilson
    A sleepy French police substation near the Pyrenees is inadvertently involved in the trail of a corrupt revengeful female executive of an undercover hostage rescue organisation funded by many countries near Clermont Ferrand. The abduction of a family in North Africa, includes a beautiful teenager, Rochine. Coinciding with Trump’s victory these events lead to murder, deceit, con...
    Disponible

    19,40 €

  • Consumption, Psychology and Practice Theories
    Tony Wilson
    Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform retracing the theory of practices research from its philosophical beginning towards a shared territory that can be located, recognized as being past and present hermeneutics. ...
    Disponible

    88,36 €

  • Consumption, Psychology and Practice Theories
    Tony Wilson
    Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform retracing the theory of practices research from its philosophical beginning towards a shared territory that can be located, recognized as being past and present hermeneutics. ...
    Disponible

    268,27 €

  • Musical Strategies
    Tony Wilson
    Musical Strategies is a discussion dealing with the powerful effects of music on the human mind and then eventually on human behavior, which affects relationships and then society. The book starts off with brief but significant music history that has relevance to the core subject at hand. Then there’s a touch of music theory explained and how sounds are received by people. The ...
    Disponible

    18,23 €

  • Media Consumption in Malaysia
    Tony Wilson
    This book focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia, a multi-cultural nation with its diversity in culture which proves an intricate culture nuance for the understanding of consumption. It analyses Chinese, Indian, Indigenous, and Malay Malaysian citizen-consumers immersed in their participatory or promotion...
    Disponible

    301,98 €

  • Global Advertising, Attitudes, and Audiences
    Tony Wilson
    This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study. ...
    Disponible

    104,67 €