Gestão eletrónica das relações com os clientes (e-CRM) na banca em linha

Gestão eletrónica das relações com os clientes (e-CRM) na banca em linha

Tanveer Ahmed

45,09 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
ISBN:
9786208020347
45,09 €
IVA incluido
Disponible

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Sobre IBD

Na banca em linha, não existe interação presencial entre o banco e o cliente. Este facto cria uma enorme lacuna de serviço para os bancos no que respeita à forma de servir e manter as relações com os clientes no ambiente em linha. O objetivo deste livro é investigar a forma como os bancos utilizam a ferramenta E-CRM para manter as suas relações com os clientes através da Internet e quais os benefícios decorrentes da utilização desta ferramenta, bem como a forma como esta é implementada com êxito num banco.

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