Gestion électronique des relations avec la clientèle (e-CRM) dans la banque en ligne

Gestion électronique des relations avec la clientèle (e-CRM) dans la banque en ligne

Tanveer Ahmed

45,09 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
ISBN:
9786208020583
45,09 €
IVA incluido
Disponible

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Sobre IBD

Dans les services bancaires en ligne, il n’y a pas d’interaction directe entre la banque et le client. Cela crée une énorme lacune pour les banques en ce qui concerne la manière de servir et de maintenir les relations avec les clients dans l’environnement en ligne. L’objectif de ce livre est d’étudier comment les banques utilisent l’outil E-CRM pour maintenir leurs relations avec les clients en utilisant l’Internet, quels sont les avantages de l’utilisation de cet outil et comment cet outil est mis en œuvre avec succès dans une banque.

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