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Gestão eficaz das PME

Gestão eficaz das PME

JOSE D. LAMK V.

89,72 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786207836857
89,72 €
IVA incluido
Disponible

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Confesso que inicialmente centrei o livro nas empresas mais pequenas, daí o seu título que não quis alterar, mas depois de o ler e de fazer acrescentos e correcções, percebi que os temas abordados e os catorze princípios enunciados são realmente aplicáveis às empresas de qualquer dimensão que não compreenderam as grandes mudanças que estão a acontecer e que vão continuar a acontecer e que ficaram presas ao passado; um passado que poderia ter sido bem sucedido, mas que hoje é o lastro que as impede de entrar no novo mundo das empresas e dos empresários com uma visão global e uma ação local. Analisei também que os princípios apresentados, mas sobretudo a forma e o alcance desses princípios, não eram verdadeiramente aplicáveis às grandes empresas e às grandes companhias, porque a sua organização e os recursos de que dispõem permitem-lhes adotar técnicas mais sofisticadas.

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