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Geschlecht und Medienpräferenz bei Kosmetikprodukten

Geschlecht und Medienpräferenz bei Kosmetikprodukten

Milad Kalantari Shahijan / Sreenivasan Jayashree / Tayebeh Baghli

66,16 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208332648
66,16 €
IVA incluido
Disponible

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Sobre IBD

Verschiedene Medien spielen eine wichtige Rolle im Verbraucherverhalten, insbesondere bei der Bewertung und Auswahl von Produkten oder Dienstleistungen. Tatsächlich werden Verbraucher durch verschiedene Medien wie Fernsehen, Zeitungen, Zeitschriften, Internet, Druckmaterialien usw. auf verschiedene Arten von Produkten aufmerksam. Tatsächlich verdeutlicht die Unterschiedlichkeit zwischen Männern und Frauen in Bezug auf ihre Wahrnehmung und ihren Geschmack die herausragende Rolle des Geschlechts in dieser Frage und trägt dazu bei, dass Persönlichkeitsmerkmale des Publikums die Art der Medien beeinflussen können, denen sie sich aussetzen möchten.

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