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Genere e preferenza dei media per i prodotti cosmetici

Genere e preferenza dei media per i prodotti cosmetici

Milad Kalantari Shahijan / Sreenivasan Jayashree / Tayebeh Baghli

66,16 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208332730
66,16 €
IVA incluido
Disponible

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Sobre IBD

I diversi tipi di media svolgono un ruolo significativo nel comportamento dei consumatori, in particolare nella valutazione e nella scelta di prodotti o servizi. In realtà, i consumatori sono attratti da diversi tipi di prodotti attraverso una varietà di media come la televisione, i giornali, le riviste, internet, i materiali di stampa, ecc. In effetti, le differenze tra uomini e donne in termini di percezioni e gusti chiariscono il ruolo prominente del genere in questo ambito e contribuiscono a spiegare come le caratteristiche della personalità del pubblico possano influenzare il tipo di media a cui sceglie di essere esposto.

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Otros libros del autor

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