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Fundamentos do marketing digital

Fundamentos do marketing digital

PREETI SHRIVASTAVA / SHALLU BAINS

73,23 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786207997527
73,23 €
IVA incluido
Disponible

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Sobre IBD

Este livro começa com a introdução do marketing digital e discute os diferentes tipos de estratégias de marketing digital, os seus aspectos positivos e as suas áreas de fraqueza. Também ajuda os utilizadores a desenvolver e avaliar os efeitos das suas estratégias de marketing digital. A análise de marketing digital desempenha um papel importante no sucesso das estratégias de marketing digital, especialmente com a utilização de modelos de Machine Learning e Deep Learning na previsão de comportamentos de clientes, padrões de compra e fidelização e retenção de clientes.

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