Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Gestión y técnicas de gestión > Fundamentals of Digital Marketing
Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

PREETI SHRIVASTAVA / SHALLU BAINS

77,93 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786208009502
77,93 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies. Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviors, purchasing patterns and customer loyalty and retention.

Artículos relacionados

  • Cases on Management and Organizational Behavior in an Arab Context
    Khoury
    In the era of globalization and ease of international connectivity and business interactions, professionals from all over the world benefit from having a well-rounded view of business culture and organizational practice at the regional level. Cases on Management and Organizational Behavior in an Arab Context provides a presentation of teaching cases emphasizing the positive and...
  • Climate Change, Supply Chain Management and Enterprise Adaptation
    Costas P. Pappis / Costas PPappis
    Mounting scientific evidence shows that Earth’s climate is dramatically changing due to the greenhouse emissions caused by human activities, notably by burning fossil fuels for energy production and transport. Climate Change, Supply Chain Management and Enterprise Adaptation: Implications of Global Warming on the Economy aims to provide one among many diverse responses to a gro...
  • # BUSINESS SAVVY PM tweet Book01
    Cinda Voegtli
    Does your job require you to manage projects? If yes, wouldn’t you like to be described as a project manager who is a successful, influential and respected leader of important efforts in the organization? Now if that already sounds like you, great! But if not, what you need to get there is known as ’business savvy.’Business savvy does not mean a bagful of academic credentials, ...
    Disponible

    22,55 €

  • Advanced Topics in Global Information Management Volume 2
    Felix Tan
    ...
  • Managing Business with SAP
    Linda Lau
    ...
  • Advances in Electronic Business, Volume I
    ...

Otros libros del autor

  • Fundamentos do marketing digital
    PREETI SHRIVASTAVA / SHALLU BAINS
    Este livro começa com a introdução do marketing digital e discute os diferentes tipos de estratégias de marketing digital, os seus aspectos positivos e as suas áreas de fraqueza. Também ajuda os utilizadores a desenvolver e avaliar os efeitos das suas estratégias de marketing digital. A análise de marketing digital desempenha um papel importante no sucesso das estratégias de ma...
    Disponible

    73,23 €

  • Fondamenti di marketing digitale
    PREETI SHRIVASTAVA / SHALLU BAINS
    Questo libro inizia con l’introduzione al marketing digitale e discute i diversi tipi di strategie di marketing digitale, i suoi aspetti positivi e le aree di debolezza. Aiuta inoltre gli utenti a sviluppare e valutare gli effetti delle loro strategie di marketing digitale. L’analisi del marketing digitale gioca un ruolo importante nel successo delle strategie di marketing digi...
    Disponible

    73,23 €

  • Grundlagen des digitalen Marketings
    PREETI SHRIVASTAVA / SHALLU BAINS
    Dieses Buch beginnt mit einer Einführung in das digitale Marketing und erörtert die verschiedenen Arten von digitalen Marketingstrategien, ihre Vorteile und Schwachstellen. Es hilft den Nutzern auch bei der Entwicklung und Bewertung der Auswirkungen ihrer digitalen Marketingstrategien. Die Analytik des digitalen Marketings spielt eine wichtige Rolle für den Erfolg digitaler Mar...
    Disponible

    73,21 €

  • Principes fondamentaux du marketing numérique
    PREETI SHRIVASTAVA / SHALLU BAINS
    Ce livre commence par une introduction au marketing numérique et aborde les différents types de stratégies de marketing numérique, leurs avantages et leurs faiblesses. Il aide également les utilisateurs à développer et à évaluer les effets de leurs stratégies de marketing numérique. L’analyse du marketing numérique joue un rôle important dans la réussite des stratégies de marke...
    Disponible

    73,21 €