Fondamenti di marketing digitale

Fondamenti di marketing digitale

PREETI SHRIVASTAVA / SHALLU BAINS

73,23 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786207995653
73,23 €
IVA incluido
Disponible

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Questo libro inizia con l’introduzione al marketing digitale e discute i diversi tipi di strategie di marketing digitale, i suoi aspetti positivi e le aree di debolezza. Aiuta inoltre gli utenti a sviluppare e valutare gli effetti delle loro strategie di marketing digitale. L’analisi del marketing digitale gioca un ruolo importante nel successo delle strategie di marketing digitale, soprattutto grazie all’uso di modelli di Machine Learning e Deep Learning per prevedere i comportamenti dei clienti, i modelli di acquisto e la loro fidelizzazione.

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