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Fundamentos de Marketing

Fundamentos de Marketing

Dr. Sylvester Bob Hadji

55,28 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786207989751
55,28 €
IVA incluido
Disponible

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Sobre IBD

O marketing é um módulo ou disciplina relevante que é estudado em todo o mundo, uma vez que permite aos estudantes e a outros leitores conhecerem os produtos ou serviços e também lhes dá a capacidade de fazer juízos informados sobre as decisões de compra. Por conseguinte, ajuda-os a conhecer os factores que devem ter em conta antes de comprar um produto ou serviço. Ajuda também os produtores a compreenderem os factores que devem ter em conta antes de fixarem o preço de um produto ou serviço. O marketing permite que os produtores compreendam os elementos do marketing mix, também designados por 7 Ps (produto, preço, local, promoção, pessoas, processos e evidência física).O livro contém questões de marketing contemporâneas relevantes , essenciais para situações da vida real, e discute os conceitos e teoriasfundamentais do marketing.

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