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Fondamenti di marketing

Fondamenti di marketing

Dr. Sylvester Bob Hadji

55,28 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786207989638
55,28 €
IVA incluido
Disponible

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Sobre IBD

Il marketing è un modulo o una disciplina rilevante che viene studiata in tutto il mondo, in quanto consente agli studenti e agli altri lettori di conoscere i prodotti o i servizi e fornisce loro la capacità di esprimere giudizi informati sulle decisioni di acquisto. Pertanto, li aiuta a conoscere i fattori che dovrebbero considerare prima di acquistare un prodotto o un servizio. Inoltre, aiuta i produttori a comprendere i fattori da prendere in considerazione prima di stabilire il prezzo di un prodotto o di un servizio. Il marketing permette ai produttori di comprendere gli elementi del marketing mix, altrimenti chiamati le 7 P (prodotto, prezzo, luogo, promozione, persone, processi e prove fisiche).Il libro contiene questioni rilevanti di marketing contemporaneo , essenziali per le situazioni reali, e discute i concetti e le teoriefondamentali del marketing.

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