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Fundamentals of Business Marketing Research

Fundamentals of Business Marketing Research

David A Reid / J David Lichtenthal / Richard E Plank

104,05 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2003
Materia
Empresa y gestión
ISBN:
9780789023124
104,05 €
IVA incluido
Disponible

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Sobre IBD

Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commenta

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