LIBROS DEL AUTOR: j david lichtenthal

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  • Fundamentals of Business Marketing Research
    David A Reid / J David Lichtenthal / Richard E Plank
    Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commenta ...
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    104,05 €