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Foundations of Marketing Thought

Foundations of Marketing Thought

D.G. Brian Jones / Mark Tadajewski

84,16 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Empresa y gestión
ISBN:
9780367876272
84,16 €
IVA incluido
Disponible

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Sobre IBD

This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how

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