LIBROS DEL AUTOR: d g brian jones

1 resultados para LIBROS DEL AUTOR: d g brian jones

  • Foundations of Marketing Thought
    D.G. Brian Jones / Mark Tadajewski
    This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how ...
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