LIBROS DEL AUTOR: d g brian jones

3 resultados para LIBROS DEL AUTOR: d g brian jones

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  • Foundations of Marketing Thought
    D.G. Brian Jones / Mark Tadajewski
    This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how ...
    Disponible

    84,16 €

  • Foundations of Marketing Thought
    D.G. Brian Jones / Mark Tadajewski
    This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how early American and British economists borrowed from Ger...
    Disponible

    268,13 €

  • Pioneers in Marketing
    D.G. Brian Jones
    Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor,  Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biography in the study of marketing thought and less...
    Disponible

    329,07 €