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Fashion & Luxury Marketing

Fashion & Luxury Marketing

Michael R. Solomon / Mona Mrad

253,86 €
IVA incluido
Consulta disponibilidad
Editorial:
Sage Publications
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9781526419248

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Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury.

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Otros libros del autor

  • Fashion & Luxury Marketing
    Michael R. Solomon / Mona Mrad
    Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the ps...
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