LIBROS DEL AUTOR: michael r solomon

2 resultados para LIBROS DEL AUTOR: michael r solomon

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  • Fashion & Luxury Marketing
    Michael R. Solomon / Mona Mrad
    Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the ps...
    Disponible

    136,76 €

  • Virtual Social Identity and Consumer Behavior
    Michael R. Solomon / Natalie T. Wood
    Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce. ...
    Disponible

    104,37 €