LIBROS DEL AUTOR: michael r solomon

3 resultados para LIBROS DEL AUTOR: michael r solomon

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  • Fashion & Luxury Marketing
    Michael R. Solomon / Mona Mrad
    Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the ps...
    Disponible

    269,55 €

  • The New Chameleons
    Michael R Solomon
    Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no ...
    Disponible

    22,64 €

  • The New Chameleons
    Michael R Solomon
    Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no ...
    Disponible

    67,41 €