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Factors Driving Social Network Site Usage

Factors Driving Social Network Site Usage

Claus-Peter H. Ernst / Claus-Peter HErnst

67,09 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9783658099176
67,09 €
IVA incluido
Disponible

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Sobre IBD

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

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