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Evaluating Social Media Marketing

Evaluating Social Media Marketing

Katarzyna Sanak-Kosmowska

84,34 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9780367651459
84,34 €
IVA incluido
Disponible

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Sobre IBD

This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.

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Otros libros del autor

  • Evaluating Social Media Marketing
    Katarzyna Sanak-Kosmowska
    This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing. ...