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European Perspectives in Marketing

European Perspectives in Marketing

Erdener Kaynak

268,01 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2004
Materia
Empresa y gestión
ISBN:
9780789025685
268,01 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

This resource examines marketing practices and consumer behavior in several European Union (EU) countries, plus one European Free Trade Area (EFTA) country and one Associate EU member country. An international panel of distinguished contributors addresses outsourcing, the impact of cultural differences upon the effectiveness of advertising repetition, the role of information and communication technology in the internationalization efforts of small Norwegian high-tech firms, the symbolic use of mobile telephones among Turkish consumers, the international antitrust strategies of US-based beverage producers, and a great deal more.

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