LIBROS DEL AUTOR: erdener kaynak

16 resultados para LIBROS DEL AUTOR: erdener kaynak

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  • Teaching and Program Variations in International Business
    Erdener Kaynak / John R Schermerhorn Jr / Jr John R Schermerhorn
    To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching international business. This informative guide draws on the practical experience of several highly respected international business programs, as well as research into students’ perceptions of their university experiences. This book covers many aspects of designin...
    Disponible

    77,71 €

  • Teaching International Business
    Erdener Kaynak / Gopalkrishnan R Iyer
    Teaching International Business: Ethics and Corporate Social Responsibility is a collection of academic writings on the issues and challenges of incorporating ethics and corporate social responsibility concerns into international business education. You will find frameworks and approaches detailing various pedagogical issues presented here. ...
    Disponible

    77,88 €

  • Globalization and East Asia
    Erdener Kaynak / Khosrow Fatemi
    The phenomenal economic growth of many countries in East Asia has no historic parallel. Globalization and East Asia: Opportunities and Challenges examines different aspects of the economic performance of the region over the past three decades, with a focus on what it takes to replicate the experience elsewhere. Nineteen of the finest presentations from the 12th International Co...
    Disponible

    64,81 €

  • Service Industries in Developing Countries
    Erdener Kaynak
    First Published in 2004. The purpose of this special study is to enhance our understanding of the role of different service sectors in the welfare and development of emerging economies. This study includes eight essays covering the topics of a conceptual framework for studying service industries in developing countries; and examines marketing techniques for service industries; ...
    Disponible

    268,69 €

  • European Perspectives in Marketing
    Erdener Kaynak
    This resource examines marketing practices and consumer behavior in several European Union (EU) countries, plus one European Free Trade Area (EFTA) country and one Associate EU member country. An international panel of distinguished contributors addresses outsourcing, the impact of cultural differences upon the effectiveness of advertising repetition, the role of information an...
    Disponible

    268,01 €

  • Euromarketing and the Future
    Erdener Kaynak / Lynn R Kahle
    The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they’ve been, where they’re going, and what’s likely to happen when they get there. This unique book doesn’...
    Disponible

    169,45 €

  • International Business Teaching in Eastern and Central European Countries
    Erdener Kaynak / George Tesar
    With this essential book, you’ll explore the latest international business and management concepts that are being taught to potential managers and executives in Eastern and Central Europe. Edited by an internationally recognized expert in business management and education, this book examines the way the economic structures of nations in transition impact the management curricul...
    Disponible

    147,61 €

  • Multinational Strategic Management
    Dorothy G Dologite / Erdener Kaynak / Robert Mockler
    A comprehensive introduction to contemporary multinational strategic leadership and management, this book serves as a foundation to inspire the kind of creative entrepreneurial thought and action needed to compete in today’s highly competitive global environment. Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic...
    Disponible

    133,10 €

  • Guanxi
    Erdener Kaynak / Thomas Leung / Y.H. Wong
    This systematic analysis of the Chinese concept of guanxi—broadly translated, 'personal relationship' or 'connections'—offers step-by-step instructions for building guanxi in order to facilitate successful business relationships. Guanxi: Relationship Marketing in a Chinese Context provides a unique perspective, explaining the roots of the concept and empowering you ...
    Disponible

    268,06 €

  • Teaching and Program Variations in International Business
    Erdener Kaynak / John R Schermerhorn Jr
    To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching international business. This informative guide draws on the practical experience of several highly respected international business programs, as well as research into students’ perceptions of their university experiences. This book covers many aspects of designin...
    Disponible

    268,08 €

  • Teaching International Business
    Erdener Kaynak / Gopalkrishnan R Iyer
    Teaching International Business: Ethics and Corporate Social Responsibility is a collection of academic writings on the issues and challenges of incorporating ethics and corporate social responsibility concerns into international business education. You will find frameworks and approaches detailing various pedagogical issues presented here. ...
    Disponible

    268,26 €

  • Executive Development and Organizational Learning for Global Business
    Erdener Kaynak / J Bernard Keys / Robert M Fulmer
    Considered a must-have handbook for development managers, Executive Development and Organizational Learning for Global Business gives you a unique perspective on the major challenges you’ll face when setting up your executive education program. Anyone creating a comprehensive game plan for a large global organization will want to be familiar with the informative practices in t...
    Disponible

    70,34 €

  • Implementation of Total Quality Management
    Erdener Kaynak / Rolf E Rogers
    Apply these proven methods for implementing TQM training in your workforce. Rolf Rogers provides a complete presentation on the topic from principles to case applications. This ready-made training format follows the approach used by trainers in the United States, Australia, and Saudi Arabia. For readers with a basic understanding of quality management, this manual’s presentatio...
    Disponible

    121,17 €

  • Food and Agribusiness Marketing in Europe
    Erdener Kaynak / Matthew Meulenberg
    This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, F...
    Disponible

    117,99 €

  • The Management of International Advertising
    Erdener Kaynak
    ...
    Disponible

    121,38 €

  • Global Perspectives in Marketing
    Erdener Kaynak
    ...
    Disponible

    121,64 €