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Estratégias de marketing digital nas redes sociais

Estratégias de marketing digital nas redes sociais

Augusto José Márquez Pereira

101,33 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9783841684288
101,33 €
IVA incluido
Disponible

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Sobre IBD

No domínio da investigação empresarial, este livro apresenta um importante estudo no qual são propostas estratégias de marketing digital nas redes sociais para melhorar a aquisição e a fidelização de clientes no contexto empresarial privado. Utilizando uma abordagem quantitativa e uma metodologia baseada num Projeto Viável, foram analisados os pontos fracos e as ameaças de uma determinada empresa através da análise SWOT, de inquéritos e da observação direta. Com base nos resultados da investigação, foram identificados pontos fortes e áreas de melhoria, destacando a baixa atividade em ferramentas digitais. Foram recomendadas acções viáveis para otimizar o marketing; que, com a implementação destas estratégias, devido à sua elevada viabilidade e potencial, podem gerar um impacto positivo nas empresas que as ligam.

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