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Digitale Marketingstrategien in sozialen Netzwerken

Digitale Marketingstrategien in sozialen Netzwerken

Augusto José Márquez Pereira

101,46 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9783841683847
101,46 €
IVA incluido
Disponible

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Sobre IBD

Im Bereich der Unternehmensforschung stellt dieses Buch eine wichtige Studie vor, in der digitale Marketingstrategien in sozialen Netzwerken vorgeschlagen werden, um die Kundengewinnung und -bindung in einem privaten Unternehmenskontext zu verbessern. Unter Verwendung eines quantitativen Ansatzes und einer Methodik, die auf einem machbaren Projekt basiert, wurden die Schwächen und Gefahren eines bestimmten Unternehmens durch SWOT, Umfragen und direkte Beobachtung analysiert. Auf der Grundlage der Forschungsergebnisse wurden Stärken und verbesserungswürdige Bereiche identifiziert, wobei die geringe Aktivität im Bereich der digitalen Tools hervorgehoben wurde. Es wurden praktikable Maßnahmen zur Optimierung des Marketings empfohlen, die bei der Umsetzung dieser Strategien aufgrund ihrer hohen Durchführbarkeit und ihres Potenzials positive Auswirkungen auf die vernetzten Unternehmen haben können.

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