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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

AGWoodside / Arch GWoodside / Ellen MMoore

249,33 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2002
Materia
Ventas y marketing
ISBN:
9780762308699

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Sobre IBD

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'.

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