LIBROS DEL AUTOR: arch gwoodside

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  • Bad to Good
    Arch G. Woodside / Arch GWoodside
    With the objective of reducing the high volume of bad practices in business research, this book offers propositions for improving theory construction and empirical testing of theory especially by business scholars. It does so by covering 24 common bad practices, explaining why they are bad and how to replace all of them with a good practice. ...
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    89,82 €