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Enlightened Racism

Enlightened Racism

Sut Jhally

80,37 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Sociedad y cultura: general
ISBN:
9780367154356
80,37 €
IVA incluido
Disponible

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Sobre IBD

This book offers a radical challenge to the conventional wisdom concerning racial stereotyping in the United States and demonstrates how apparently progressive programs like The Cosby Show, despite good intentions, actually help to construct enlightened forms of racism.

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Otros libros del autor

  • Enlightened Racism
    Sut Jhally
    The Cosby Show needs little introduction to most people familiar with American popular culture. It is a show with immense and universal appeal. Even so, most debates about the significance of the program have failed to take into account one of the more important elements of its success-its viewers. Through a major study of the audiences of The Cosby Show, the authors treat two ...
  • The Codes of Advertising
    Sut Jhally
    This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who 'work' for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create ...
  • The Codes of Advertising
    Sut Jhally
    This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who 'work' for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create ...
    Disponible

    73,29 €