LIBROS DEL AUTOR: sut jhally

2 resultados para LIBROS DEL AUTOR: sut jhally

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  • Enlightened Racism
    Sut Jhally
    This book offers a radical challenge to the conventional wisdom concerning racial stereotyping in the United States and demonstrates how apparently progressive programs like The Cosby Show, despite good intentions, actually help to construct enlightened forms of racism. ...
    Disponible

    80,37 €

  • The Codes of Advertising
    Sut Jhally
    This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who 'work' for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create ...
    Disponible

    73,29 €