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Emozioni a metà prezzo

Emozioni a metà prezzo

Mark Edeson

69,91 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208771874
69,91 €
IVA incluido
Disponible

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Sobre IBD

Negli ultimi anni l’importanza di come il cliente moderno interpreta i messaggi sempre più complessi che i marchi trasmettono è diventata uno dei più grandi misteri della vendita al dettaglio. Questo studio esamina come e in che misura l’effetto del valore del marchio sulla fedeltà del cliente sia in termini di comportamenti e atteggiamenti dei clienti all’interno del contesto della vendita al dettaglio a livello nazionale. Mentre la maggior parte degli studi si è concentrata sul settore retail statunitense, ho puntato i riflettori sul Regno Unito, uno dei settori retail più carichi di psicologia al mondo.

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