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Emoções a metade do preço

Emoções a metade do preço

Mark Edeson

69,91 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208771898
69,91 €
IVA incluido
Disponible

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Sobre IBD

Nos últimos anos, a importância da forma como o cliente moderno interpreta as mensagens cada vez mais complexas que as marcas transmitem tornou-se um dos maiores mistérios do retalho. Este estudo analisa como, e em que medida, o efeito do valor da marca tem sobre a lealdade do cliente, tanto em termos de comportamentos como de atitudes do cliente no contexto do retalho nacional. Embora a maioria dos estudos se tenha concentrado no espaço de retalho dos EUA, eu trouxe os holofotes para o Reino Unido - uma das operações de retalho mais psicologicamente carregadas do mundo.

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