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Emotion, Adaptive Decision Making, And Consumer Behavior

Emotion, Adaptive Decision Making, And Consumer Behavior

James R. Bettman / Vibrant Publishers

85,51 €
IVA incluido
Disponible
Editorial:
Vibrant Publishers
Año de edición:
2025
Materia
Teoría y comportamiento organizativos
ISBN:
9781636515960
85,51 €
IVA incluido
Disponible

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Sobre IBD

In Emotion, Adaptive Decision Making, and Consumer Behavior, James R. Bettman offers a groundbreaking look at the interplay between emotion and decision strategies in shaping consumer actions. Moving beyond rational models, Bettman explores how feelings-both conscious and unconscious-impact attention, memory, and the ultimate choices consumers make.This book highlights how emotions can trigger shifts in decision tactics, such as when stress leads to simpler, rule-based choices or when positive moods encourage more exploration. With evidence from psychology and consumer research, Bettman illustrates how emotional states interact with information environments and influence outcomes like brand loyalty, risk perception, and satisfaction.An essential addition to the Legend in Consumer Behavior series, this book is invaluable for anyone in marketing, user experience, or behavioral design who seeks to understand how emotion drives human behavior. Through rigorous research and real-world implications, Bettman provides deep insight into one of the most influential yet often overlooked factors in decision-making: emotion.

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