LIBROS DEL AUTOR: james r bettman

7 resultados para LIBROS DEL AUTOR: james r bettman

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  • Consumer Information Processing
    James R. Bettman / Vibrant Publishers
    Consumer Information Processing: Decision Making by James R. Bettman provides a pioneering exploration into how consumers perceive, interpret, and respond to information when making purchase decisions. Drawing from cognitive psychology, behavioral science, and marketing strategy, Bettman constructs a detailed framework that decodes the mental models consumers use to evaluate al...
    Disponible

    85,30 €

  • Consumer Information Processing
    James R. Bettman / Vibrant Publishers
    In Consumer Information Processing: Marketing Applications, James R. Bettman bridges the gap between cognitive science and real-world marketing challenges. This book presents actionable insights into how consumers navigate complex information environments-offering marketers practical frameworks for shaping perceptions, influencing preferences, and guiding purchase decisions.Bet...
    Disponible

    85,68 €

  • Adaptive Decision Making
    James R. Bettman / Vibrant Publishers
    Adaptive Decision Making by James R. Bettman explores how individuals and consumers adjust their decision-making strategies based on context, complexity, and evolving goals. Unlike static models of behavior, this book emphasizes flexibility-how people shift between intuitive shortcuts and analytical thinking depending on the situation.Drawing from decades of behavioral and cogn...
    Disponible

    84,92 €

  • Emotion, Adaptive Decision Making, And Consumer Behavior
    James R. Bettman / Vibrant Publishers
    In Emotion, Adaptive Decision Making, and Consumer Behavior, James R. Bettman offers a groundbreaking look at the interplay between emotion and decision strategies in shaping consumer actions. Moving beyond rational models, Bettman explores how feelings-both conscious and unconscious-impact attention, memory, and the ultimate choices consumers make.This book highlights how emot...
    Disponible

    85,51 €

  • Recent Work on Consumer Information Processing
    James R. Bettman / Vibrant Publishers
    Recent Work on Consumer Information Processing presents a curated collection of James R. Bettman’s influential research that captures the evolution of how consumers interpret, organize, and act on information in complex decision environments. This book offers fresh perspectives on emerging patterns in information use, integrating both foundational theories and newer empirical s...
    Disponible

    85,90 €

  • Attitude, Identity, and Influence
    James R. Bettman / Vibrant Publishers
    Attitude, Identity, and Influence by James R. Bettman offers a compelling look into how internal beliefs and social dynamics shape consumer behavior. This book explores the psychological underpinnings of attitude formation, the role of self-concept in brand choice, and how consumers navigate influence from peers, culture, and media.Bettman synthesizes research from social psych...
    Disponible

    85,48 €

  • The Adaptive Decision Maker
    Eric J. Johnson / Eric JJohnson / James R. Bettman / James RBettman / John W. Payne / John WPayne
    ...
    Disponible

    69,95 €