LIBROS DEL AUTOR: james r bettman

3 resultados para LIBROS DEL AUTOR: james r bettman

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  • Consumer Information Processing
    James R. Bettman / Vibrant Publishers
    Consumer Information Processing: Decision Making by James R. Bettman provides a pioneering exploration into how consumers perceive, interpret, and respond to information when making purchase decisions. Drawing from cognitive psychology, behavioral science, and marketing strategy, Bettman constructs a detailed framework that decodes the mental models consumers use to evaluate al...
    Disponible

    103,31 €

  • The Adaptive Decision Maker
    Eric J. Johnson / Eric JJohnson / James R. Bettman / James RBettman / John W. Payne / John WPayne
    ...
    Disponible

    110,41 €

  • The Adaptive Decision Maker
    Eric J. Johnson / Eric JJohnson / James R. Bettman / James RBettman / John W. Payne / John WPayne
    ...
    Disponible

    66,26 €