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Adaptive Decision Making

Adaptive Decision Making

James R. Bettman / Vibrant Publishers

84,92 €
IVA incluido
Disponible
Editorial:
Vibrant Publishers
Año de edición:
2025
Materia
Toma de decisiones en la gestión de empresas
ISBN:
9781636515946
84,92 €
IVA incluido
Disponible

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Sobre IBD

Adaptive Decision Making by James R. Bettman explores how individuals and consumers adjust their decision-making strategies based on context, complexity, and evolving goals. Unlike static models of behavior, this book emphasizes flexibility-how people shift between intuitive shortcuts and analytical thinking depending on the situation.Drawing from decades of behavioral and cognitive research, Bettman delves into topics such as dynamic preferences, decision strategies under time pressure, and how feedback influences future choices. He also investigates the role of motivation, learning, and uncertainty in shaping consumer behavior across diverse environments.This book is essential reading for professionals in marketing, behavioral economics, and design who aim to understand how real-world decisions deviate from idealized models. With clear explanations and empirical foundations, Bettman presents a practical framework for interpreting decision-making as a fluid and adaptive process.Part of the Legend in Consumer Behavior series, this book captures the evolution of decision science and offers powerful insights for anyone seeking to influence or predict behavior in an ever-changing marketplace.

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