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Electronic Customer Relationship Management

Electronic Customer Relationship Management

Jerry Fjermestad / Nicholas C Robertson Jr

105,70 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2016
Materia
Empresa y gestión
ISBN:
9781138692800
105,70 €
IVA incluido
Disponible

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Sobre IBD

A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

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Otros libros del autor

  • Electronic Customer Relationship Management
    Jerry Fjermestad / Nicholas C Robertson Jr
    A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems. ...