LIBROS DEL AUTOR: jerry fjermestad

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  • Electronic Customer Relationship Management
    Jerry Fjermestad / Nicholas C Robertson Jr
    A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems. ...
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    105,70 €