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Effetti della sponsorizzazione sull’atteggiamento, la percezione e le decisioni dei consumatori m

Effetti della sponsorizzazione sull’atteggiamento, la percezione e le decisioni dei consumatori m

Azka Amin

48,43 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208671600
48,43 €
IVA incluido
Disponible

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Sobre IBD

Questo studio si concentra sugli effetti delle sponsorizzazioni che portano alla formazione o al cambiamento della percezione del consumatore riguardo a un prodotto o a un marchio, sull’atteggiamento nei confronti del prodotto o del marchio sponsorizzato e sul relativo processo decisionale in termini di acquisto e utilizzo del prodotto. I risultati sono stati ottenuti dopo aver condotto un’indagine approfondita su un campione casuale di persone attraverso questionari e i risultati sono stati compilati nell’analisi dei dati SPSS.

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