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Efeitos do patrocínio na atitude, perceção e decisão do consumidor

Efeitos do patrocínio na atitude, perceção e decisão do consumidor

Azka Amin

48,43 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208671730
48,43 €
IVA incluido
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Sobre IBD

Este estudo centra-se nos efeitos dos patrocínios que resultam na formação ou na alteração da perceção do consumidor sobre um produto ou uma marca, na atitude em relação ao produto ou à marca patrocinada e na tomada de decisões relacionadas com a compra e a utilização do produto. Os resultados foram concluídos após a realização de um inquérito exaustivo a uma amostra aleatória de pessoas através de questionários e os resultados foram compilados na análise de dados SPSS.

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