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ECONOMIA

ECONOMIA

Carlos Miranda / Gabriel Rodriguez

72,02 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Empresa y gestión
ISBN:
9786630363074
72,02 €
IVA incluido
Disponible

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Sobre IBD

La economía del día a día oferece um olhar claro, profundo e compreensível sobre os fenómenos económicos que afectam diretamente a vida das famílias. Através de uma explicação acessível e rigorosa, este livro guia o leitor pelos conceitos essenciais que determinam a subida dos preços, o que é a inflação e como as estratégias comerciais influenciam o comportamento dos consumidores.Da dinâmica da oferta e da procura à psicologia dos preços, o texto desvenda os mecanismos que determinam o custo de vida e o poder de compra. O leitor descobrirá como os supermercados concebem as suas ofertas, como interpretar as promoções, como proteger o poder salarial e que decisões podem reforçar a estabilidade financeira das famílias.Com uma abordagem prática e moderna orientada para o consumidor, este livro fornece ferramentas para enfrentar ambientes inflacionistas, melhorar a gestão dos rendimentos, identificar padrões de consumo e criar hábitos financeiros sólidos.

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