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Economia creativa e feste popolari in Barbacena - MG

Economia creativa e feste popolari in Barbacena - MG

Ana Vitória Rodrigues Domingos / Cláudia Mar Miranda de Araújo Pereira / Nicáss Feliciana Novôa

59,33 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208672515
59,33 €
IVA incluido
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Sobre IBD

L’economia creativa è stata ampiamente discussa in tutto il mondo. Lo sviluppo tecnologico ha trasformato il capitale intellettuale e la conoscenza nelle principali materie prime delle industrie creative. La creatività si ritrova nei più svariati segmenti dell’economia, come i festival popolari, oggetto di questo studio. L’obiettivo di questa ricerca è analizzare e identificare l’impatto della Festa delle Rose e dei Fiori, alla luce della teoria dell’economia creativa, sulla promozione dello sviluppo locale nella città di Barbacena. A tal fine, è stato condotto uno studio sul campo con un approccio quantitativo e qualitativo, in cui è stato somministrato un questionario semi-strutturato a 30 imprenditori durante l’evento. I dati sono stati analizzati utilizzando statistiche descrittive. I risultati mostrano che l’evento contribuisce alla creazione di posti di lavoro stagionali, promuove il turismo e ha un impatto positivo sullo sviluppo economico, sociale e culturale della Barbacena e della regione.

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