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Economia Compartilhada

Economia Compartilhada

Thais Pereira Stegun

90,91 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2018
Materia
Ventas y marketing
ISBN:
9786202043748
90,91 €
IVA incluido
Disponible

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Sobre IBD

Estudo das ressignificações sociais acerca das alternativas de hospedagem baseadas no Consumo Compartilhado através de uma análise da empresa Airbnb. Aborda a relação existente entre cultura do consumo e as características da Economia Compartilhada, além de analisar de que forma o consumidor interpreta as propostas das novas empresas que se baseiam nessa mentalidade na forma de motivações para o consumo.

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