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Downsizing bei Konsumgütern

Downsizing bei Konsumgütern

Tina Leibinger

84,03 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2017
Materia
Investigación de mercado
ISBN:
9783658189709
84,03 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Tina Leibinger beschäftigt sich in Ihrem Buch mit dem Thema Downsizing von Lebensmitteln - d.h. Packungs-größen-Reduktionen mit resultierenden Grundpreiserhöhungen. Der Fokus liegt dabei neben der Herausarbeitung relevanter Aspekte für ein differenziertes Verständnis des Themas Downsizing sowie der Zusammenführung und Bewertung bestehender Forschungsarbeiten auf der empirischen Untersuchung der Konsumenten-Wahrnehmung von Downsizing sowie deren Verknüpfung mit Konsumenten-Reaktionen. ​​

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