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Do Google para o TikTok

Do Google para o TikTok

Rebecca Chromy-Kiss

140,28 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209458170
140,28 €
IVA incluido
Disponible

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Sobre IBD

Pesquisa social em vez do Google? Como é que a Geração Z na Áustria procura informação - e o que isso significa para o marketing.Os motores de busca, como o Google, foram durante muito tempo considerados como os guardiões indiscutíveis da Internet. Mas a Geração Z está a mudar o comportamento de pesquisa: Os jovens utilizam cada vez mais as redes sociais, como o TikTok ou o Instagram, para procurar informações. O que é que esta mudança significa para as empresas e para a sua visibilidade digital?Esta tese de mestrado analisa o fenómeno da pesquisa social utilizando o exemplo da Geração Z na Áustria. Utilizando uma abordagem de métodos mistos, os jovens foram primeiro questionados sobre o seu comportamento de pesquisa nas redes sociais e, em seguida, foram entrevistados especialistas em marketing para analisar a perspetiva das empresas.O trabalho fornece informações interessantes sobre a utilização das redes sociais para procurar informações, destaca as funções relevantes da plataforma e mostra como os departamentos de redes sociais e de SEO podem trabalhar mais estreitamente em conjunto no futuro para tornar os conteúdos visíveis.

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