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Digital tools in marketing research

Digital tools in marketing research

Catrina CHIVU / Cristina GĂVRUȘ / Ioana Mădălina PETRE

109,49 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9783659951862
109,49 €
IVA incluido
Disponible

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Sobre IBD

Marketing research is a systematic and objective process that provides companies with useful information in order to streamline the decision-making process, regarding the development of market action strategies. This book presents useful digital tools that can be successfully used in various activities and stages of marketing research. Digital tools are approached both for building work tools for collecting marketing data and for their processing and analysis. In this regard, software packages and digital tools that are based on artificial intelligence are presented, in a friendly and intuitive manner.

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