LIBROS DEL AUTOR: ioana madalina petre

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  • Digital tools in marketing research
    Catrina CHIVU / Cristina GĂVRUȘ / Ioana Mădălina PETRE
    Marketing research is a systematic and objective process that provides companies with useful information in order to streamline the decision-making process, regarding the development of market action strategies. This book presents useful digital tools that can be successfully used in various activities and stages of marketing research. Digital tools are approached both for buil...
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    109,49 €