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Dienstleistungen im Internet und ihre Qualität aus Kundensicht

Dienstleistungen im Internet und ihre Qualität aus Kundensicht

Hans-Friedrich Breithaupt

83,95 €
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783835000179
83,95 €
IVA incluido
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  • Librería Samer Atenea
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Sobre IBD

Hans-Friedrich Breithaupt analysiert Konstitutiva, Phasen und Arten der Dienstleistung im Internet und untersucht die Besonderheiten der Qualitätswahrnehmung der Abnehmer dieser Dienstleistungen sowie die daraus resultierenden Qualitätsdimensionen. Abschließend diskutiert er entsprechende Messverfahren.

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