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Die Wahl der Finanzinstitute durch Kleinsthändler in Ghana

Die Wahl der Finanzinstitute durch Kleinsthändler in Ghana

Akowuah Elizabeth Ampomah / Nicholas Tanye

52,49 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Banca
ISBN:
9786202330312
52,49 €
IVA incluido
Disponible

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Sobre IBD

Dieses Buch wurde von jungen renommierten Forschern verfasst, die die finanziellen Entscheidungen von Kleinsthändlern in Entwicklungsländern untersuchen und herausfinden wollten, warum bestimmte Faktoren die Entscheidungen dieser Händler beeinflussen. Der Schwerpunkt lag dabei auf ghanaischen Markthändlern in der Hauptstadt Accra. Es sollten verschiedene finanzielle Gründe ermittelt werden, die die Entscheidung eines Händlers für ein bestimmtes Finanzinstitut beeinflussen. Neben verschiedenen Sparpraktiken und demografischen Merkmalen, die im Rahmen der Untersuchung zutage traten, identifizierten die Autoren vier Hauptfaktoren, die die Wahl eines Finanzinstituts durch Händler in Entwicklungsländern wie Ghana beeinflussen. Diese Faktoren sind die Nähe des Finanzinstituts, der Zugang zu Krediten, anderen Produkten und Dienstleistungen sowie der Goodwill oder das Vertrauen in das Institut.

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